What IF? | BRAND EXPERIENCE

De Weerd

ISSUE

De Weerd Specerijen is not a new kid on the block but a true and well known business to business supplier of pure spices. However, De Weerd wants to get above the line and rise to the occasion to it’s ever growing succes.

BRIEF

Design and produce a modular stand that can also serve as a display presentation module in retail. Translate the brand in 3d where their new story can be experienced and sales gets a stage.

Execution

Colorful, pure and not one inch more than necessary. IF created a stand out of nine displays (also designed by IF). With true materials as 100% stone, oak and steel we told the story of the Weerd. A multipurpose gem launched at the VAS 2016 where they stood out of the crowd. Sales went up as never before.